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Pepperoni is Britain’s favourite pizza topping and our company is the leading supplier of top quality pepperoni to the UK’s finest restaurants and pizzerias (including Pizza Express, Franco Manca, Zizzi, Pizza Pilgrims). In fact, in terms of the numbers of outlets we supply, we’ve worked out that our fantastic quality pepperoni has graced over 12,000,000 pizzas in the UK over the last year… or 1,000,000 pizzas every month! With so many people enjoying our pepperoni, we thought it was time to allow them to buy our product for themselves, to enjoy at home, on home-made pizzas and a wealth of...

Although you may only have heard of Properoni recently, our product was actually born over 150 years ago in the town of Gyula in Hungary. Heir to a rich culinary dynasty, Properoni uses the same time-honoured, natural curing and fermenting methods that were created, back in 1868, building on the means of smoking and curing used in Roman times. In fact, you may have unknowingly been enjoying our super versatile and fabulous tasting pepperoni for many years. We’ve supplied many of the UK’s top restaurants and famous pizzerias with pepperoni for over 50 years (including Pizza Express) and our products...

One has wrinkles and bumps, while the visual cues of the other are altogether more appetising. One slices easily, the other less so. Horseradish requires a little caution when adding to your dishes, while Properoni you can add and eat until your heart’s content. The commonality is in their roots! Hungarian roots that is. Estom Ltd began importing the best of produce and ingredients from Hungary over 90 years ago, working with the most iconic producers and trusted food brands and retailers here in the UK. Starting with Hungarian tomato puree to Heinz in the 1930s, today, Estom are proven...

There’s something about turning around a commoditised product into a sought after brand that gets the brand builder in me excited. Pepperoni is a market like no other. Beyond margherita it’s the preferred pizza topping across the UK. Yet much of which is available don’t taste great, it’s texture is often off-putting and cooking with it doesn’t give you a sense of eager anticipation from an appetising aroma or thereafter an appreciation of a satisfying dish. And you certainly wouldn’t add it to any other dish. With largely bland and boring varieties available, many of which are own-brands, the pepperoni category...