PROPERONI Crumble Launches at Ocado

Pizza’s Best-Kept Secret is Out: PROPERONI® Crumble launches at Ocado.

PROPERONI® Crumble, already trusted by Top UK pizzerias will be available for the first time at Ocado, RRP £3.30

Traditionally Made with No Nasties

Created by experts who have been supplying the UK’s Top Pizza Restaurants for decades, the crumble contains only five simple, recognisable ingredients. Proudly made in Gyula, Hungary using techniques perfected over 150 years, it is slowly smoked over beechwood and naturally cured. PROPERONI® Crumble contains no nitrites, preservatives, or additives, meaning it’s not ultra-processed, tapping into current consumer health trends.

From Trade Favourite to Consumer Essential

Already trusted by pizza chefs nationwide and entrenched in the dynamic and growing pizza scene in the UK, this signature ingredient is an evolution in pizza‑making, opening the door to greater creativity for professionals and home cooks alike. From indulgent stuffed doughballs to crumble‑infused pizza sauces, award‑winning chefs have showcased its potential far beyond classic pizza applications – a versatility that also makes it perfect for pasta sauces, fresh salads and more.

Quote From the Brand

“At PROPERONI® we believe in doing things properly, taking pride in our traditional production methods, transparent ingredient lists and non-UPF status. For years, PROPERONI® Crumble has been the best-kept secret of top pizzerias. We’re delighted that this Ocado launch will allow home cooks to discover this innovative, product for the first time.”

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