Celebrating a PROPERONI® Christmas at the Hungarian Embassy

On 10th December, PROPERONI® hosted its inaugural Christmas drinks at the Hungarian Embassy in London, bringing together a vibrant cross-section of the food and pizza community. The evening was a chance to pause at the end of a fast-paced year, raise a glass, and celebrate the people and partnerships that have helped PROPERONI® grow.

A night for real food and real community

The event gathered friends of the brand in one room to swap stories, share ideas, and connect over what matters most: real food, real craft and real community. Conversations flowed as guests discussed everything from pizza innovation and ingredient sourcing to the growing consumer appetite for better-quality, less processed options. The atmosphere was warm, relaxed and full of shared purpose – exactly the kind of community PROPERONI® is proud to be part of.

Marking a year of growth for PROPERONI®

The Christmas drinks were also a moment to reflect on an important year for PROPERONI®, defined by growth, scale and increasing recognition in the market. More consumers discovered and fell in love with PROPERONI®, while brand awareness continued to build across retail, foodservice and the pizza trade. Each new listing, menu placement and collaboration helped reinforce the idea that pizza toppings can be both exciting and better made.

Bringing the pizza world together

Hot on the heels of sponsoring the National Pizza Awards and presenting at the European Pizza Show, the evening at the Embassy continued a busy season of pizza-focused activity. The guest list brought together:

• Pizza operators and hospitality professionals

• Retailers and customers

• Food influencers and content creators

• Anti-UPF campaigners and advocates for better ingredients

• Pizza aficionados and lovers of real food

By uniting these different voices, the event highlighted how many people are pulling in the same direction: towards higher quality, more transparent, and more thoughtfully made pizza.

Grateful to our hosts and supporters

PROPERONI® extends a huge thank you to the Embassy of Hungary in London for hosting the celebration and providing such a special setting for the evening. The support, encouragement and enthusiasm from everyone who joined – and from those cheering PROPERONI® on from afar – is what keeps the team pushing standards higher year after year.

If you were with PROPERONI® on 10th December, sharing a slice, a story or a new connection, your perspective matters. What you took from the evening helps shape what comes next, from future events to new collaborations and even the next generation of PROPERONI® products.

Looking ahead: raising the bar together

As PROPERONI® looks ahead to the year to come, the focus remains the same: championing better pepperoni and better pizza, and working with partners who share a commitment to real food done properly. Events like the Christmas drinks at the Hungarian Embassy are a reminder that progress is powered by community – and that the mission to raise the bar on pepperoni is only just getting started.

Check out the highlight reel from the evening above to relive the best moments, and stay tuned for more PROPERONI® events, collaborations and celebrations in the months ahead