PROPERONI® at the European Pizza Show

A pizza-perfect few days at the European Pizza Show 🍕

Team PROPERONI® spent an incredible few days at the European Pizza Show, surrounded by the very best of the pizza world – from innovative pizzaiolos and chefs to suppliers, operators and industry leaders. This landmark pizza event is a key date in the calendar for anyone serious about quality pizza, and it was the ideal stage to showcase what makes PROPERONI® different.

Championing Non-UPF pepperoni

At the heart of our presence was PROPERONI® Non-UPF pepperoni – made without nitrites, additives or preservatives, and crafted for people who care about what goes on top of their pizza as much as what goes into it. Our stand became a hub for conversations about:

• Better, cleaner ingredients for modern pizza menus

• How to reduce ultra-processed options without compromising on flavour

• Why Non-UPF toppings matter for both operators and consumers

For many visitors, tasting PROPERONI® on a slice straight from the oven was a turning point – proof that “better for you” can still mean bold, proper flavour.

Connecting with the pizza community

Trade shows are about more than just samples; they are about community. Over the course of the event, the PROPERONI® team welcomed:

• Pizza operators and restaurant owners looking to upgrade their toppings

• Buyers and wholesalers scouting for premium, differentiated products

• Chefs and pizza enthusiasts curious about Non-UPF pepperoni

Every chat, every question and every slice shared reinforced why the pizza industry is such a dynamic and inspiring place to be. The appetite for better ingredients and more transparent labels is growing, and PROPERONI® is proud to be part of that shift.

Spotlight on UK hospitality trends

A standout moment from the show was seeing our Founder & MD, Tom Horvath Neumann, join a panel discussion on “Trends and New Challenges in the UK Hospitality Industry”.

The energy, creativity and determination shared on that stage captured exactly what makes the UK hospitality and pizza sectors so exciting right now.

Gratitude to everyone who visited

Events like the European Pizza Show are only as special as the people who attend them. The PROPERONI® team is hugely grateful to:

• Everyone who stopped by for a taste or a chat

• Friends of the brand who came to say hello

• New faces who discovered PROPERONI® for the first time

Seeing so many familiar faces – and plenty of new ones too – reminded us why building relationships across the industry is just as important as crafting a great product.

Looking ahead: no more mediocre pepperoni

Leaving the European Pizza Show, one message was clear: there is no going back to mediocre pepperoni. Operators are looking for toppings that deliver on flavour, quality and clean-label credentials, and guests are paying more attention than ever to what’s on their plate.

PROPERONI® will continue its mission to rid the world of mediocre pepperoni – one pizza, one partnership and one event at a time. If you’re ready to upgrade your pizza menu with Non-UPF pepperoni made without nitrites, additives or preservatives, we’d love to connect and help you serve pizza that truly lives up to its potential.