This September PROPERONI® announced that it has expanded its presence in the UK grocery market with a listing at Ocado. Since its initial grocery launch in October 2023 PROPERONI® has been driving incrementality and challenging the status quo and dominance of own label within the cooked meats sector. Their clean label, nitrite free products, made by experts who have supplied pepperoni to the UK's top pizza restaurants since 1968, are setting a new standard in pepperoni.
The Ocado launch represents and exciting new chapter for the brand. Ocado shoppers can now purchase their hero Classic Pepperoni and an Ocado Exclusive, a Spicy Hot Paprika Pepperoni showcasing larger slices (a product which has not previously been available in to buy in a consumer-friendly format).
PROPERONI®’s unique award-winning flavour is the result of slow smoking over beechwood, naturally curing and air drying. Made with only a handful of recognisable ingredients and the finest cuts of meat, PROPERONI® Products are nitrite free, gluten free, with no additives and are proudly made in Gyula Hungary using a 150-year-old recipe.
Properoni Pepperoni in ‘Classic’ and ‘Spicy Hot Paprika’ flavours retail for £3.00 for an 80g pack.