New retail milestone for PROPERONI® at ASDA 🍕

We’re excited to share that our Classic and Spicy Hot Paprika Pepperoni are now on shelf in ASDA stores nationwide.

 

We’re incredibly proud to be bringing our clean‑label, award-winning pepperoni to a wider audience. Using only a handful of recognisable ingredients, with no nitrites, additives or preservatives (so our pepperoni is not ultra‑processed), we’re showcasing what pepperoni should and can be. It’s brilliant on pizza, but it’s also versatile and works across a wide range of everyday meals and occasions, elevating any dish.

 

At PROPERONI® we’re a purpose‑led challenger brand on a mission to raise the bar for pepperoni, showing that business can be a force for good and making a difference, one slice at a time 🍕

 

A huge thank you to the brilliant ASDA team for believing in our mission to elevate the pepperoni fixture and for working so collaboratively to make this launch happen.